About Us

Ltd. was established in Shanghai in 2013, founded by Mr Ren Xianghui, an Internet celebrity. Mingdao Cloud is an innovative super application platform that helps users build enterprise applications with zero code. Users can build core business applications such as sales, operations, HR, procurement and other core business applications with excellent user experience without code development, and open up the internal data of the enterprise. Ming Dao Cloud also has a hyper-automation engine that can fully automate complex and repetitive business processes. With Mindray Cloud's integration centre and complete API interfacing capabilities, users can easily integrate Mindray Cloud with external systems. In addition, the Mindo Cloud Super Application Platform is highly composable, internationalisation-supported, and supports cloud-native architecture, enabling multi-cloud deployment capabilities. Through the plug-in architecture, Mindway Cloud is gradually building a thriving implementation and development ecosystem.

Minto Cloud can help enterprises to greatly save software expenses, reduce the cost and time of custom development, have an extremely flexible and easy-to-use digital platform, and is an important tool for enterprise digital construction. It has been used by millions of users, with more than 4,000 paying enterprises, including Coca-Cola, Fosun Group, China Mobile, China Unicom, China Telecom, China Railway Group, Beijing Metro, Foshan Railway, Huaxia Bank, China Minsheng Bank, Decathlon, Emerson Electric, Tyco Electronics, Sichuan Airlines, Orient Securities, Marriott Hotel, Intercontinental Hotel, and other famous customers.

In May 2021, Minto Cloud received an investment of nearly 100 million RMB from Haina Asia. The company currently has more than 130 employees, more than half of the product development team, headquartered in Shanghai Caohejing Development Zone, with branches in Beijing, Guangzhou, Shenzhen, Chengdu, Zhengzhou, Wuhan, Xi'an and Ningbo. The company is a high and new technology enterprise, Shanghai speciality new speciality fine certified enterprise.

Our story

  • October 2022
  • October 2022
  • April 2022
  • March 2022
    Mingdao scaled to over 200 partners.
  • December 2021
  • July 2021
  • May 2021
  • February 2021
  • March 2020
  • October 2019
    First Partnership Seminar was held.
  • April 2019
  • April 2019
  • August 2016
  • March 2016
    Mingdao again expanded its direct affiliates, which improved its in-store services across dozens of Tier 2 & 3 cities.
  • September 2015
    Mingdao completed its B-round financing to increase the investment in technology, product, and service capabilities.
  • May 2014
    The Mingdao Conference was held, which further promoted its brand in the market.
  • March 2014
    Mingdao started commercial operations and acquired 1,400 paying enterprise customers in the same year.
  • August 2013
    Mingdao completed its A-round financing, and was spun off from MeiHua Information to establish Shanghai Wanqi Mingdao Co., LTD.
  • January 2012
    Mingdao was opened to the public, and welcomed its first seed customers.
  • June 2011
    MeiHua Information released Mingdao Beta.

Values

Openness and transparencySelf-motivationSustainable growthInnovation for change

Honors and Awards

Over 50 industry awards and certifications for leading low code/zero code category mentions
Team

Phil Ren CEO

Regular entrepreneur, Internet celebrity

He graduated from Shanghai Institute of Foreign Trade and China Europe International Business School,

As a former board member in several advertising and software industry associations,

he created the first mailing list service in China - Soeasy, in 1997.

In 2000, he founded the earliest professional website on online advertising in China, "Online Advertising Pioneer", which was later developed by Mr Yang Weiqing into a well-known Internet economic research organisation in the Chinese market - Ai Rui Consulting.

In 2002, he founded Plum.com, which provides rich and practical information and knowledge base content for marketing professionals in China.

Founded Mingdao Cloud (mingdao.com) in 2013, we have helped nearly 10,000 contracted companies successfully build an extremely flexible and easy-to-use data middleware, allowing companies to significantly reduce software costs, significantly shorten custom development time, and overall improve the level of digitisation and intelligence of enterprises.

Jerry Jin CTO

Kewei Jin has been engaged in enterprise software, industry software and Saas product development in IT and Internet for nearly 10 years, and has about 6 years of IT team leading experience.

In 2005, he joined Shanghai Meihua Information, starting from a coder and gradually becoming a team leader, experiencing most of the product transformation and R&D process of Meihua Information, including the establishment of Meihua.com, the improvement and reconstruction of data-based monitoring products, etc., as well as the establishment of Meihua's technical R&D and operation and maintenance team.

In mid 2011, he started to invest in the R&D of Mingdao, and led the team to put the Beta version of Mingdao on line in early 2012, until now it has become the leading Saas software vendor in China. During this period, he established the entire R&D, O&M system, and now focuses on R&D, O&M management improvement, product technology framework direction decision-making, and other R&D related work.

Zorn Xue CPO

From 2005 to 2009, he studied at Henan Polytechnic University and graduated there

Design work for 10 years. From graphic design to UI design and product design after crossing into the Internet industry. Good at combining visual, interaction and function to solve product problems as a whole.

He joined Minto in 2014 to be in charge of UI design, and became Design Director in 2016 to build Minto's UX team and design specification.

He was Product Director in 2018, and completed the first version of the Minto Cloud APaaS platform with his team. Currently focusing on product iteration planning, and user experience optimisation and upgrading.

Brand Story

01 Originated from MeiHua

Mingdao started as an experimental project in 2008, with the initial goal of solving internal communication and collaboration problems. Later, after many project planning, launching, aborting, re-researching and re-developing, the team completed the first version of the product plan after the Spring Festival of 2011, and the project was formally named Mingdao.

The name of the project is taken from the old saying: "Take the potential, understand the way, excellent technique". "Taking potential" represents the strategic decision-making ability of the enterprise, "excellent technique" represents the professional ability of the enterprise and the staff, and "Ming Dao" should be the middle of the project to carry on the up and down, develop the individual ability into the enterprise's ability through the synergy of the organisation, and always focus on the strategic goal to establish the goal orientation, and finally develop the complete competitiveness of the enterprise. The "MingDao" in the middle should carry on the upper and lower levels, develop individual ability into enterprise ability through organisational synergy, and always focus on the strategic goal, establish goal orientation, and finally develop the complete competitiveness of the enterprise.

02 Seek for Collaboration

In the following three years, Mingdao went through one iteration after another and became an enterprise SaaS collaboration software based on the idea of Social Enterprise, which not only achieved the initial project goal, but also forged a unique business value. Plum decided to commercialise Mingdao to help more enterprises fundamentally solve their management and collaboration challenges and realise the value of open communication and flat collaboration.

After a full year of development and internal testing, on 7 January 2012, Mindray was officially made available to the public.

As soon as Ming Dao was launched, it was highly respected by all kinds of enterprise users across the country, and the number of Ming Dao's registrations continued to soar, with more and more users paying for the premium version. China Telecom, PICC Property and Casualty Insurance, PetroChina, CCTV United Media, Peking University, CapitaLand, Rongwei Automobile, Easy Car, 7 Days Chain Hotel, Storm Video, Vipshop, Hantoo Clothing and other famous enterprises have become the paid users of Mingdao one after another.

03 Hard but Persistent Exploration

A great story will always have unexpected turns, and Mingdao also went through some difficult moments when it was growing.

From 2015, the collaboration SaaS market began to change radically. Internet giant products such as Nail, Enterprise WeChat and Flybook started to rebuild the market order with a completely free business model. Mingdao failed to be spared from this huge impact.

Since 2016, Mindway Cloud has faced significant challenges in customer acquisition and retention. by the end of 2017, Mindway failed to find a way to effectively differentiate itself in its original market. Nonetheless, instead of ending the story, Mindway explored a turnaround through a substantial product transformation. The transformation process did not go smoothly, and the HR and vertical tracks that Mingdao tried were not successful.

04 Restructure to Gain Success

Initially in 2018, the Mindo team attempted to build a building block enterprise software that allowed users to build enterprise applications with zero-code. After more than a year of development, by May 2019, Mindway launched Mindway Cloud, a new zero-code application platform. The product launch was followed by repeated iterations to improve product maturity. in March 2020, Ming Dao Cloud launched a private deployment version based on container technology, enabling Ming Dao Cloud to enter backbone industries such as finance, energy, and government.

After the product stepped on the maturity track, Ming Dao began to think about a sustainable business model: application platform products need to establish a special channel model, with the experience and technology of partners, to achieve the value-added products of Ming Dao Cloud from a tool-based platform to a vertical industry solution. 2020, the Ming Dao Cloud Partner Programme was launched.

After more than two years of development, Mindway Cloud has attracted more than two hundred partners and established a zero-code partner ecosystem that is equal, mutually beneficial and profitable. With the partner ecosystem advantage, Minto has also achieved a major business breakthrough. The company has successfully turned profit in 2020, secured new financing in 2021, and established a representative position in the APaaS market, with business development entering the fast lane.

05 Make Robust Progresses

From Mindo to Mindo Cloud, we have completed a difficult transition. During this nirvana rebirth process, we strengthened our in-depth knowledge of China's enterprise software market, enhanced our business capabilities, and sharpened the resilience of our team. Mindway Cloud sees a new opportunity in the enterprise digital market, which is to use a zero-code approach to reduce the cost, difficulty, and communication barriers of digital construction in the enterprise, to facilitate the convergence of business and IT, and to democratise an ever wider range of digital technologies. This is also the brand mission of Minto Cloud.

There is no end to the story of Ming Dao, opportunities and challenges come together every day. Designing and developing productivity tools for enterprises is the ambition and vision of the Mindway team. Every single point of user's experience with the product is the driving force for Ming Dao to continue to move forward.

For the brand story of Mingdao Cloud, refer to "Ten Mingdao Cloud Iterations that Cross the Dead Line"written by Ren Xianghui, the founder of Mingdao

Brand Story

01 Originated from MeiHua

Mingdao started as an experimental project in 2008, with the initial goal of solving internal communication and collaboration problems. Later, after many project planning, launching, aborting, re-researching and re-developing, the team completed the first version of the product plan after the Spring Festival of 2011, and the project was formally named Mingdao.

The name of the project is taken from the old saying: "Take the potential, understand the way, excellent technique". "Taking potential" represents the strategic decision-making ability of the enterprise, "excellent technique" represents the professional ability of the enterprise and the staff, and "Ming Dao" should be the middle of the project to carry on the up and down, develop the individual ability into the enterprise's ability through the synergy of the organisation, and always focus on the strategic goal to establish the goal orientation, and finally develop the complete competitiveness of the enterprise. The "MingDao" in the middle should carry on the upper and lower levels, develop individual ability into enterprise ability through organisational synergy, and always focus on the strategic goal, establish goal orientation, and finally develop the complete competitiveness of the enterprise.

02 Seek for Collaboration

In the following three years, Mingdao went through one iteration after another and became an enterprise SaaS collaboration software based on the idea of Social Enterprise, which not only achieved the initial project goal, but also forged a unique business value. Plum decided to commercialise Mingdao to help more enterprises fundamentally solve their management and collaboration challenges and realise the value of open communication and flat collaboration.

After a full year of development and internal testing, on 7 January 2012, Mindray was officially made available to the public.

As soon as Ming Dao was launched, it was highly respected by all kinds of enterprise users across the country, and the number of Ming Dao's registrations continued to soar, with more and more users paying for the premium version. China Telecom, PICC Property and Casualty Insurance, PetroChina, CCTV United Media, Peking University, CapitaLand, Rongwei Automobile, Easy Car, 7 Days Chain Hotel, Storm Video, Vipshop, Hantoo Clothing and other famous enterprises have become the paid users of Mingdao one after another.

03 Hard but Persistent Exploration

A great story will always have unexpected turns, and Mingdao also went through some difficult moments when it was growing.

From 2015, the collaboration SaaS market began to change radically. Internet giant products such as Nail, Enterprise WeChat and Flybook started to rebuild the market order with a completely free business model. Mingdao failed to be spared from this huge impact.

Since 2016, Mindway Cloud has faced significant challenges in customer acquisition and retention. by the end of 2017, Mindway failed to find a way to effectively differentiate itself in its original market. Nonetheless, instead of ending the story, Mindway explored a turnaround through a substantial product transformation. The transformation process did not go smoothly, and the HR and vertical tracks that Mingdao tried were not successful.

04 Restructure to Gain Success

Initially in 2018, the Mindo team attempted to build a building block enterprise software that allowed users to build enterprise applications with zero-code. After more than a year of development, by May 2019, Mindway launched Mindway Cloud, a new zero-code application platform. The product launch was followed by repeated iterations to improve product maturity. in March 2020, Ming Dao Cloud launched a private deployment version based on container technology, enabling Ming Dao Cloud to enter backbone industries such as finance, energy, and government.

After the product stepped on the maturity track, Ming Dao began to think about a sustainable business model: application platform products need to establish a special channel model, with the experience and technology of partners, to achieve the value-added products of Ming Dao Cloud from a tool-based platform to a vertical industry solution. 2020, the Ming Dao Cloud Partner Programme was launched.

05 Make Robust Progresses

From Mindo to Mindo Cloud, we have completed a difficult transition. During this nirvana rebirth process, we strengthened our in-depth knowledge of China's enterprise software market, enhanced our business capabilities, and sharpened the resilience of our team. Mindway Cloud sees a new opportunity in the enterprise digital market, which is to use a zero-code approach to reduce the cost, difficulty, and communication barriers of digital construction in the enterprise, to facilitate the convergence of business and IT, and to democratise an ever wider range of digital technologies. This is also the brand mission of Minto Cloud.

There is no end to the story of Ming Dao, opportunities and challenges come together every day. Designing and developing productivity tools for enterprises is the ambition and vision of the Mindway team. Every single point of user's experience with the product is the driving force for Ming Dao to continue to move forward.

For the brand story of Mingdao Cloud, refer to "Ten Mingdao Cloud Iterations that Cross the Dead Line"written by Ren Xianghui, the founder of Mingdao